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Business unit strategy in strategy consultancies refers to the process of developing a customized strategy for a specific business unit within an organization. The aim is to ensure that each business unit is aligned with the overall goals and objectives of the organization. In addition, each business unit should have a distinct strategy that leverages its unique strengths and capabilities. This may involve conducting market research, analyzing the unit's financial performance, and identifying potential growth opportunities and threats. The consultants then use this information to develop a strategy that takes into account the unit's strengths, weaknesses, opportunities, and threats. This strategy provides a roadmap for growth and success. Implementation of the business unit strategy may involve a range of activities, such as market positioning, product development, and organizational restructuring. The ultimate goal is to help the business unit achieve its full potential and contribute to the overall success of the organization.