Creative consulting is the application of original and cutting-edge methods to resolve complex business issues and promote client growth. Creative consulting in the context of strategy consultancies entails using design thinking, brainstorming sessions, and other methods to help clients think outside the box. This is done to generate new and innovative business ideas. This frequently entails collaboration between consultants with diverse areas of expertise, such as strategy, marketing, and technology, in order to bring a multidisciplinary perspective to problem-solving.
Creative consulting is used by strategy consultancies to assist clients in identifying new growth opportunities, improving customer experience, and developing differentiated and compelling brands. Strategy consultancies help clients drive transformation and achieve their goals in a constantly changing business landscape by leveraging their expertise and cutting-edge methodologies.